Michael Wolff likes to think he’s changing the world. The news aggregator website he founded, Newser, takes long-winded articles and edits them down to Twitter-length pieces. Well, not really that short, but it’s definitely a bullet point type of piece.

While on CNBC, he discussed the new journalism model and how news aggregators are the future of journalism and pointedly said he is trying to put newspapers out of business. (See the video).

The problem with his logic is his source material. Where do you go to get well-researched or even frivolous stories without newspapers or other content driven sites? Maybe his goal is as he says, to put the newspaper out of business thereby making his business relevant. Will he, in turn, be an online newspaper? It’s possible, but by branding yourself as an aggregator and then obliterating well-thought out pieces of writing, I believe you ruin your credibility in the long run.

Michael Wolff will always be second best. What he should have done is take a page more out of Politico’s book and dominate a sector of the country’s news, in this case the politics flowing from Washington, D.C. Wolff, even did an article on them, but if the video below is any indicator, he is pretty dead set in his ways and opinions, and the belligerent, indifferent attitude will be his downfall.

The Greenslade Blog seems to be following Wolff and his obvious distaste for Rubert Murdoch and his intentions of putting things behind a pay wall. While Wolff makes good points about the obvious lack of advertising for newspapers after Craig’s List came online, he doesnt seem to realize he’s just one big fish in an ocean of big fish. As more an more entrepreneurial-based websites come online and aggregate, he’s at risk of becoming irrelevant also due to other sites having better content, more sex appeal, or, at the very least, and agreeable persona.